Expanding Reach with JioAirFiber and JioFiber-
Reliance Jio is making significant strides in capturing the home segment market by capitalizing on the burgeoning demand for its 5G Fixed Wireless Access (FWA) service, JioAirFiber, and Fiber-to-the-Home (FTTH) service, JioFiber. Kiran Thomas, President at Jio Platforms, emphasized the surge in demand for JioFiber, particularly in Tier 2 and Tier 3 towns. While the deployment of optical fiber in these regions traditionally takes time, the widespread availability of JioAirFiber across thousands of cities is facilitating rapid adoption, with plans underway for nationwide coverage.
.jpeg)
Strong Customer Engagement and Usage-
JioAirFiber is striking a chord with customers owing to its unique proposition as an entertainment-centric product bundled with broadband connectivity. The telecom giant reports robust demand and engagement, with users averaging nearly 400 GB of monthly usage. Notably, daily data consumption among JioAirFiber subscribers surpasses that of JioFiber users by 30%, highlighting the service's appeal and effectiveness.
Transformation of Fixed Broadband Infrastructure-
Reliance Jio is spearheading a revolution in India's fixed broadband infrastructure through innovative approaches such as network slicing on a Standalone 5G network and point-to-multipoint deployment. This transformation is driving efficiency and enhancing user experience across its network.
Focus on Small Businesses-
Recognizing the underserved nature of the small business segment, Reliance Jio is extending its JioFiber and JioAirFiber services to cater to their specific needs. Targeting verticals including hospitality, small manufacturers, schools/colleges, and hospitals, the telco offers tailored bundles comprising connectivity services alongside digital solutions like managed Wi-Fi, cloud computing, and IoT surveillance.
Sustainable Growth Outlook-
Reliance Jio anticipates sustained industry-leading growth driven by the continued expansion of its JioAirFiber subscriber base and the rollout of digital services. Akash M Ambani, Chairman of Reliance Jio Infocomm, expressed confidence in Jio's growth trajectory, supported by its pan-India True5G network, which has already amassed over 108 million subscribers. Notably, Jio's 5G network currently handles over 28% of the telco's wireless data traffic, further solidifying its position in the market.